AstraZeneca
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David Brennan
MESSAGE FROM DAVID BRENNAN
Chief Executive Officer
CODE OF CONDUCT
PROVIDING INFORMATION ABOUT OUR PRODUCTS
ASTRAZENECA IS COMMITTED TO HIGH ETHICAL STANDARDS WHEN PROVIDING INFORMATION ABOUT OUR MEDICINES AND OTHER PRODUCTS.
AstraZeneca uses a wide variety of communications channels, ranging from contact through sales representatives to the internet. Whatever the method used, we must communicate information accurately, effectively and in a proper manner.
The information we provide to support the safe use of our products, whether through publications and promotional materials or in response to enquiries received, must be supported by scientific evidence and approved through the Company's established review and approval procedures. We must only promote licensed products and only for their approved uses.
Our sales and marketing practices worldwide must meet or exceed the minimum standards set by applicable laws, regulations and codes.
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Only provide information about our products if you are authorised to do so. This includes communications about our products on the internet or in other electronic media.
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Promote our products in an ethical, fair and balanced way.
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Use only promotional materials and other product information that have been approved through our internal review procedures.
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Publish information about our products in line with Company standards and procedures.
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Comply with the IFPMA Code of Pharmaceutical Marketing Practices, local laws, regulations and applicable codes of marketing practice and our own, often more strict, local codes.
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Do not engage in direct to consumer/direct to patient communications unless permitted by local laws.
Product information includes any information, material or activity, promotional or non- promotional, designed to inform healthcare professionals and organisations, patients, investors, the media and others about the characteristics and use of our products.
 
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